Cinema Minima’s audience is international

Cinema Minima’s (CM) audience is international. English is used as lingua franca: Correspondents should write assuming that CM readers’ first language is not English.

By the same token, the adjective “international” is preferred to “foreign”.

Local measurements, such as currency references, should be rendered understandable for international readers, e. g., “US$1,000” not, “$1,000.” It is OK to use rupee, crore, and lakh; but be sure to render equivalents in decimal units of Euros or dollars, too, e. g., “Production cost was RS 1 crore | €155,500,” etc.

Advertisements